When we talk about marketing, we often focus too much on just “appealing” to every customer possible that we often forget to be more precise in targeting them. Remember, if we make campaigns for the right audiences, the likelier they are to be loyal customers. And with the case of more than 3.5-billion (!) mobile […]

Take your time to ask any racing gamer what they think about racing games, and they’ll likely say they’re “fun.” Others will also say it’s fun “and repetitive.” Admittedly, those are two concepts we don’t exactly always expect to hear in a sentence, but somehow the two words make racing games appealing to gamers. And […]